Our Brand

Confident Connotations LLC, founded by Tomeria Jordan, is a brand driven by a vision from God in 2010 to inspire others through service, dedication, and faith. With unique and thought-provoking designs, the brand aims to spark conversations and provide an opportunity for Christians to share their faith. Unlike many trendy and exciting things in life, Confident Connotations focuses on the zeal for God in a fallen world. In 2012, the signature design S.I.N.S (Salvation Is the New Sexy) was created. The seeds of this transformative concept was planted in our founder's heart to redefine how women see themselves in a world where "sex" is glorified. Based on research, the term "sexy" has evolved over time and its usage and connotations have changed throughout history. The original word "sexy" originated from the Latin word "sexus," which refers to the biological distinction between male and female. However, the modern understanding of "sexy" as a desirable or attractive quality emerged in the late 19th and early 20th centuries.

Our second signature design was OBOS (Obedience Over Sacrifice), which embodies the idea that obedience to God is more important than mere sacrifices. In 2020, we officially launched our products with a vision to spark conversations and encourage questions, enabling believers to share the message of salvation.

Our Mission
Our mission is to ignite meaningful conversations and provide a platform for Christians to proudly express their beliefs.